Can a straight-talking skunk make First Direct famous again? Inside its new ad strategy
thedrum.com
Can a straight-talking skunk make First Direct famous again? Inside its new ad strategy
We sit down with the marketers returning the bank to its irreverent roots as it looks to make itself known to young people facing financial hardship.
Feb 2, 2023
First Direct Reviews
Switch to first direct and you’ll get award winning customer service whenever you need it, as well as £175. Tempted? T&C's apply. See video for more details. | first direct
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Switch to first direct and you’ll get award winning customer service whenever you need it, as well as £175. Tempted? T&C's apply. See video for more details. | first direct
Facebookfirst direct
47.6K viewsSep 26, 2024
£175 for switching and you’ll get award-winning customer service whenever you need it – what are you waiting for? T&C's apply. See video for more details | first direct
0:15
£175 for switching and you’ll get award-winning customer service whenever you need it – what are you waiting for? T&C's apply. See video for more details | first direct
Facebookfirst direct
690.1K viewsSep 26, 2024
£175 for switching and you’ll get award-winning customer service whenever you need it – what are you waiting for? https://firstdirect.hsbc/6187tKdwx T&C's apply. See video for more details. | first direct
0:07
£175 for switching and you’ll get award-winning customer service whenever you need it – what are you waiting for? https://firstdirect.hsbc/6187tKdwx T&C's apply. See video for more details. | first direct
Facebookfirst direct
737 viewsNov 25, 2024
Top videos
Big news! We’re proud to say that we now have two million customers. Thanks to each and every one of you. | first direct
0:07
Big news! We’re proud to say that we now have two million customers. Thanks to each and every one of you. | first direct
Facebookfirst direct
3.9K views11 months ago
20 years of keeping the UK's most loved bank unique | first direct Case Study
20 years of keeping the UK's most loved bank unique | first direct Case Study
jaywing.com
Oct 16, 2020
Join first direct and get a bank that works for you. It's not rocket science. | first direct
0:11
Join first direct and get a bank that works for you. It's not rocket science. | first direct
Facebookfirst direct
410.6K viewsApr 30, 2018
First Direct Customer Service
Switch to first direct and you’ll get award winning customer service whenever you need it, as well as £175. Tempted? T&C's apply. See video for more details. | first direct
0:12
Switch to first direct and you’ll get award winning customer service whenever you need it, as well as £175. Tempted? T&C's apply. See video for more details. | first direct
Facebookfirst direct
19.3K viewsSep 26, 2024
First Direct tops list for customer service of all brands in Britain
First Direct tops list for customer service of all brands in Britain
thisismoney.co.uk
Oct 8, 2014
#8921939101 #season #direct #customerservice #all | 𝗛𝗶𝗱𝗮𝘆𝗮'𝘀 𝗛𝗼𝗺𝗲 𝗚𝗮𝗿𝗱𝗲𝗻 - 𝚑𝚊𝚜𝚎𝚎𝚗𝚊 𝚓𝚊𝚋𝚋𝚊𝚛
0:49
#8921939101 #season #direct #customerservice #all | 𝗛𝗶𝗱𝗮𝘆𝗮'𝘀 𝗛𝗼𝗺𝗲 𝗚𝗮𝗿𝗱𝗲𝗻 - 𝚑𝚊𝚜𝚎𝚎𝚗𝚊 𝚓𝚊𝚋𝚋𝚊𝚛
Facebook𝗛𝗶𝗱𝗮𝘆𝗮'𝘀 𝗛𝗼𝗺𝗲 𝗚𝗮𝗿𝗱𝗲𝗻 - 𝚑𝚊𝚜𝚎𝚎𝚗𝚊 𝚓𝚊𝚋𝚋𝚊𝚛
2.1B views2 months ago
Big news! We’re proud to say that we now have two million customers. Thanks to each and every one of you. | first direct
0:07
Big news! We’re proud to say that we now have two million customer…
3.9K views11 months ago
Facebookfirst direct
20 years of keeping the UK's most loved bank unique | first direct Case Study
20 years of keeping the UK's most loved bank unique | first direct Ca…
Oct 16, 2020
jaywing.com
Join first direct and get a bank that works for you. It's not rocket science. | first direct
0:11
Join first direct and get a bank that works for you. It's not rocket scien…
410.6K viewsApr 30, 2018
Facebookfirst direct
Switch to first direct and you’ll get award winning customer service whenever you need it, as well as £175. Tempted? T&C's apply. See video for more details. | first direct
0:12
Switch to first direct and you’ll get award winning customer service …
47.6K viewsSep 26, 2024
Facebookfirst direct
£175 for switching and you’ll get award-winning customer service whenever you need it – what are you waiting for? T&C's apply. See video for more details | first direct
0:15
£175 for switching and you’ll get award-winning customer service …
670.7K viewsNov 7, 2024
Facebookfirst direct
First Direct - Making of 'Platypus'
5:13
First Direct - Making of 'Platypus'
4.5K viewsMay 26, 2013
YouTubeTheFinancialBrand
First Direct - Platypus
1:02
First Direct - Platypus
64K viewsMay 26, 2013
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First Direct: The Unexpected Bank - Little Frill • Ads of the World™ | Pa…
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adsoftheworld.com
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Demanding a job on the spot? Bold… but bad advice. Call our aw…
841.3K views3 months ago
Facebookfirst direct
3:31
First Direct Bank "What's Your Reaction?" - Full 1989 Adverts
745 viewsJul 26, 2023
YouTubeAnony Is King
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We’ve been here round the clock since October 1, 1989. And we’re …
5.9K views5 months ago
Facebookfirst direct
19:06
First Direct Advert Compiliaton
806 viewsApr 1, 2022
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Bob Mortimer hates waiting with First Direct 1997 TV advert Nostal…
2K views7 months ago
FacebookNostalgia Wizard
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first direct iPhone app
70K viewsApr 19, 2011
YouTubefirst direct
1:10
First Direct Bank Future Broadcast Hijack Advert 1989
39.8K viewsJul 15, 2017
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First direct Advert With Bob Mortimer (OLD Adverts)
4.4K viewsJul 22, 2016
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Bob Mortimer in 'First Direct' 90's advert.
4.3K viewsNov 7, 2020
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FIRST DIRECT Barry The Platypus
18.6K viewsJun 19, 2013
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First Direct Ad with Harry Hill Voiceover (2000)
1.3K viewsSep 22, 2018
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The History of The First TV Advert Ever - Impress Video
Dec 6, 2024
impressvideo.co.uk
First Direct: Skunk - bringing a whiff of hope to the nation • Ads of the …
Feb 2, 2023
adsoftheworld.com
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This beautifully crafted advert is so touching and emotionally engagin…
71.3K views10 months ago
FacebookBest Ads
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Paid UWUU ADVERT with iuf_couture HOUSE OF I U F COU…
4.1K viewsJun 17, 2024
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directtv like you’ve never seen | major range $34.99 ad 2025
7 months ago
abancommercials.com
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The first direct Buddy launch - an experiment in customer service
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We’re mourning the death of television with a tribute to some o…
53K viewsSep 5, 2017
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Beatbox Bird - Unexpected Tweet - Beatboxing Bird Official Advert
292.8K viewsMay 20, 2013
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Lombard Direct Advert 2001 UK
13.5K viewsApr 28, 2020
YouTubeRetro TV Videos
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