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If you own a roofing company, you’ve probably felt it lately. Leads that used to roll in like clockwork are slowing down. Sales conversations feel tougher. And no matter how much you spend, it feels like your marketing is flatlining. But here’s the truth: homeowners are still buying; they’re just buying differently. The average homeowner now does 80% of their research online before ever reaching out. They’re comparing reputations, not just estimates. And if your company isn’t showing up online a
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