Loro Piana is launching a new authenticity and traceability service, certified by Aura Blockchain Consortium, making its Savoir-Faire even more transparent. On the occasion of the new boutique opening in Palo Alto, California, the Maison announced a new digital certification service to guarantee authenticity, traceability and excellence of its luxury products. Scanning the QR code debuting on the labels of garments made of The Gift of Kings® wool, customers can verify the authenticity and tracea