LLMs still rely on search, shifting SEO from head terms to the long tail. Here’s how to use AI to uncover real customer questions and win.

The scale of AI-powered discovery has been growing exponentially. OpenAI’s ChatGPT now reaches over 5 billion visits a month and 800 million active weekly users. More than 40% of users are under 25.

That’s the job of generative engine optimization (GEO) — and in 2026, it’s no longer optional. This guide shows you how to build, execute, and measure a GEO strategy that actually works. What is GEO — ...

As AI content pollutes the web, a new attack vector opens in the battleground for cultural consensus. Research led by a Korean search company argues that as AI-generated pages encroach into search ...