Twenty years after the introduction of the theory, we revisit what it does—and doesn’t—explain. by Clayton M. Christensen, Michael E. Raynor and Rory McDonald Please enjoy this HBR Classic. Clayton M.

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A major problem in the treatment of addiction is relapse, which is often caused by the powerful and long-lasting memories of the drug experience. Drugs of abuse can hijack or impair specific synaptic ...

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