Think you can trust your eyes? Think again. What feels undeniable at first glance is sometimes a surprise, an illusion, or an ...

By making people feel as if they inhabit a younger version of their own face, researchers can bring childhood memories into ...

What colour are the dots in this image? A mind–boggling optical illusion has been developed by scientists to show how our perception of colour can be easily skewed. At first glance it may seem like a ...

Reading is an extremely complex visual cognitive task that takes years to train. What expert readers can do at a quick glance might take a novice reader several minutes of effortful decoding. However, ...

A deep dive into synaesthesia reveals the neurological theories behind why some people "see" music and "taste" words.

Researchers studying face pareidolia find the brain detects faces in minimal patterns and quickly assigns age, emotion, and ...

Taking all this together, the spontaneous activity reshaping hypothesis – our new theory that imagination carves images out ...

Virtual reality can place people inside the lived experience of bias rather than asking them to imagine it. Some virtual ...

The Museum of Illusions Orlando is here to remind you that your brain is basically just guessing at everything, and it’s ...