YouTube is beginning a notification test that will impact users who've selected to receive "All" alerts from channels. The platform states if a user hasn't engaged with that channel "recently," it ...

Instead of being notified of every new upload or development from a channel you are subscribed to on YouTube, the video streaming platform is now testing a feature that would mute those that you do ...

YouTube is testing a new notification system. If you are subscribed to a channel you don’t visit much anymore, YouTube will automatically reduce push notifications related to it. Google is doing this ...

YouTube is rolling out thumbnail A/B testing to all channels. It lets you test up to three thumbnails per video. A winner will be determined by the highest watch time. YouTube is rolling out thumbnail ...

YouTube is running a test where you might not get notifications for a channel even if you’ve subscribed for “all” notifications. Announced on its ongoing test thread, YouTube says that a “small” test ...

YouTube is testing longer but fewer ad breaks on smart TVs and connected TV experiences, in line with how viewers watch content on these platforms. The company is also exploring displaying the ...