In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your ...

In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...

Dr. Bin Tang, Founder & CEO of Noah Digital, is an internationally recognized AI & digital marketing leader & author of “Local to Global.” Marketing has always been about understanding your audience.

How psychographic insights can elevate CX and provide a competitive edge to customer-facing brands through personalization and emotional resonance. In a customer-centric world, understanding ...

Packaging is a unique aspect of the product world because it often serves as an ambassador for the brand. Good product packaging can influence consumer behavior. It’s a microcosm of the broader world, ...

With 8+ years’ experience, expert Filippo Marchesani reveals the hidden systems driving online behavior and provides ...

Consumer sentiment reflects consumers' overall attitude and confidence regarding the economy. Positive consumer sentiment often leads to increased spending, driving economic growth. Negative consumer ...

Retailers are using daily transaction insights to understand subtle (yet important) nuances of how consumer spending shifts ...

There is not yet enough data on consumer behavior around no-and-low-alcoholic (NOLO) drinks to position them as the "healthy" alternative to alcoholic beverages, say researchers. There has been ...