Coupons aren't just nice-to-haves anymore. They often make or break a sale, especially for younger shoppers who see discounts ...

How does one of the leading tire retailers run mobile coupon campaigns to drive traffic to its stores? Register now for the April 28 free webinar case study and best-practice tips from Belle Tire and ...

MobileStorm Inc., an email and mobile messaging firm, has launched a new mobile coupon management platform. Who are you targeting with this service? We are targeting new and current customers who ...

Mobile couponing is one of the hot areas in mobile commerce today. Indeed, mobile couponing is “the fastest growing and most obvious mobile marketing application,” according to Borrell Associates, ...

Mobile coupons are one type of Mobile Price Promotion, which the MMA defines as “electronic coupons or rebates that traverse the full redemption process without the requirement for conversion into a ...

We know from many studies that mobile shoppers can be swayed by a deal. Many of these mobile deals come in the form of digital coupons, though most people tend not yet to use them. And based on much ...