Family intrigue led Larry Guernsey to buy his wife a DNA test kit for the holidays. "She’s always been interested in genealogy," Guernsey said. The $99 AncestryDNA test uses a saliva sample to unlock ...

Genetic testing company 23andMe announced on Sunday that it has filed for bankruptcy due to low demand for its ancestry kits and after a 2023 data breach damaged its reputation. The company, which has ...

Today, there are basic tests for $49. Tests that check for wider ranges of genealogical markers can cost up to $649. For his own genealogy research, Martin has taken DNA tests with companies like ...

When we first wrote this article, it compared 23andMe and Ancestry. Since then, 23andMe has experienced a data breach, a subsequent lawsuit, board members' resignations and layoffs amidst financial ...

DNA testing pioneer 23andMe filed for bankruptcy — sparking fresh concerns about safeguarding the personal data of the company’s more than 15 million customers. The former Silicon Valley darling ...

Once a promising company briefly valued at $6 billion, 23andMe popularized at-home DNA test kits and spawned a cottage industry of ancestry hunters and true crime sleuths. But the company could not ...

Forbes contributors publish independent expert analyses and insights. Anisha Sircar is a journalist covering tech, finance and society. DNA-testing pioneer 23andMe faced a reckoning on Sunday — and a ...

The bankruptcy of consumer genetics testing company 23andMe last week led to widespread fears about the DNA of millions of Americans going on sale to the highest bidder. 23andMe has 15 million ...