OpenAI's first ChatGPT ad partners have reported click-through rates nearly 7x below Google benchmarks, broken measurement ...

In February, we covered how Google's AI Overviews really hurt the click-through rate of the search results and paid ads. Well, several more recent studies have come out that back up this data. Danny ...

Research shows that AI Overviews can cause a whopping 15-64% decline in organic traffic, based on industry and search type. The online marketing landscape is undergoing its largest change in nearly ...

A new study from GrowthSRC Media finds that click-through rates (CTRs) for Google’s top-ranking search result have declined from 28% to 19%. This 32% drop correlates with the expansion of AI Overviews ...