Cristiano Ronaldo, Portugal and World Cup
Digest more
Messi Has His 1st World Cup Hat Trick
Digest more
Interview with American fashion designer Willy Chavarria on his new adidas World Cup Collection and the innovative new store front through Swap.
Labubu World Cup 2026 collectibles are going viral—find out where to buy the trending figures before they sell out.
Urban Outfitters World Cup collection may just be one of the cutest soccer-themed collections. Plus, you'll want to wear these pieces all summer.
Brands are selling World Cup-themed clothing, water bottles, and even facial glitter. Here’s a look at some of the best collections so far.
Travis Scott’s Cactus Jack has teamed up with Nike to revive the iconic Total 90 football franchise; The extensive collaborative apparel collection features country-ins
Panini has been selling World Cup stickers since 1970 as generations have participated in the collection. This year is the largest ever.
Hey Dude releases flag-themed slip-ons for major World Cup nations, blending comfort with national pride for the 2026 tournament.
The exhibit was curated by MatchWornShirt, a Dutch-based company that specializes in auctioning game-worn jerseys.
FIFA has introduced new elements to this World Cup. One that has raised eyebrows more than others? Exclusive $375 jerseys that aren't meant to be worn.
The fast-food giant revealed its global marketing strategy around the event, which will feature a heavy dose of Grimace along with Squishmallows.
