Nike is making a huge World Cup bet; Wall Street remains skeptical.

Some Atlanta entrepreneurs are investing thousands ahead of the World Cup. Whether it'll pay off is still up in the air.

The 2026 World Cup features an intense rivalry between Adidas and Nike. Adidas holds an edge in soccer while Nike aims to ...

There will be blood, sweat and tears on players’ soccer jerseys at the World Cup — and plenty of deeper cultural and ...

World Cup giveaways, a new Whole Foods and a top-ranked mall are among the top South Florida’s business headlines this week. This report was produced with the assistance of a proprietary tool powered ...

Across MLS, teams are using access to World Cup tickets as currency with existing and prospective clients, staging watch ...

As FIFA World Cup events kick off in Atlanta, small businesses near Mercedes-Benz Stadium hope for increased foot traffic and ...

The FIFA World Cup 2026 is being co-hosted by the U.S., Canada and Mexico. Kansas City is one of the host cities, which ...

Another day, another World Cup game tonight at Foxborough. Now Norwegian and Iraqi fans have swarmed Boston decked out in ...

Between the heat and all the excitement associated with the World Cup, Saint Luke's Hospital anticipates an uptick in ER ...