A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. If you’ve ever had to analyze a set of documents — such as social media posts, ...

Tracking and analyzing sentiments has emerged on the scene alongside countless other automation processes in the last decade. Sentiment analysis has been popular with social media and discovering how ...

In Salesforce’s most recent State of the Connected Customer study, 80% of respondents said a company’s customer experience is as important as its products and services. Sixty-five percent said they ...

Many SEOs believe that the sentiment of a web page can influence whether Google ranks a page. If all the pages ranked in the search engine results pages (SERPs) have a positive sentiment, they believe ...