The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...
Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that automates direct CTV ad sales.
As marketing ecosystems grow more complex and accountability pressures increase, programmatic advertising is at a pivotal moment. Brands and agencies are being asked to justify marketing budgets ...
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