First impressions stick. It’s obviously an overused cliche, but it’s a cliche for a reason. People remember how you make them feel the first time you meet them. Did you make them feel uncomfortable?

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. How would you describe your business in just a few words? That’s where writing ...

In the agriculture and energy industries, it’s tempting to hit “send” on a press release whenever there’s anything new to share. But if you want to build lasting media relationships and secure ...

Whether you know a little about elevator pitches or have never heard of them, now is the ideal time to learn the power of the elevator pitch and how to deliver one to maximum effect. Here we’ll show ...

As a small-business owner, generating revenue is your responsibility, so along with all the other challenges you face in business, you also have to invest time and effort into securing clients. One ...

Everybody dreads the 60-second elevator pitch. You are stuck in a tiny room with someone who could make or break your career. You are supposed to wow them with a small speech all about you? Even if ...

Successful startups seem to be the bread and butter of modern business. But what’s one old-fashioned skill they all share? Sales. Every startup company had to master the art of sales in order to ...

An icon in the shape of a lightning bolt. Impact Link When most people hear the term 'elevator pitch,' they think they have at least 30 seconds, maybe more, to showcase who they are and what they do.