In today’s landscape, increased automation makes it more difficult for solution providers to justify hourly billing and selling software by the drink instead of by the license. Enter the outcome-based ...

According to this model, the marketing agencies are paid based on business outcomes rather than the traditional system of billing clients for hours worked.

In field service, we've been talking about outcome-based contracts for quite a few years. Outcome-based models offer businesses a better way to create revenue streams, meet customer demands and avoid ...

VoxComm, the global voice of agencies, has issued new guidance designed to help agencies ensure they are properly rewarded for helping brands grow in an AI-driven ...