NEW YORK — If a new Max Factor foundation performs as promised, women could become more at ease when selecting their makeup shade. In January, the Procter & Gamble brand will introduce Colour Adapt ...

The night Max Factor premiered his new makeup studio in Hollywood — Nov. 26, 1935 — many of the glamorous stars in attendance had him to thank for improving their appearance on film. Located on ...

LONDON — Diversity and individuality have become key in the beauty industry, and Max Factor is seizing the moment with a new campaign called You x Max Factor, which will feature mothers and ...

The happy story of Max Factor, as enthusiastically told by Fred E. Basten in “Max Factor: The Man Who Changed the Faces of the World” (Arcade; $24.95), begins, like a movie, at a high-energy moment of ...

In the 1930's, make-up legend Max Factor came up with an ingenious invention combining phrenology, cosmetics and a withering pseudo-scientific analysis of a woman's physical flaws. Meet the Beauty ...

Priyanka Chopra has been in the entertainment industry for 20 years. In addition to winning Miss World in 2000, Chopra has starred in countless Bollywood and Hollywood blockbusters. Given her success ...

Max Factor has just extended its shade offering in one of its best-selling foundation ranges, Facefinity All Day Flawless SPF20, to better cater for dark skin tones. The Global Creative Director of ...

Add Yahoo as a preferred source to see more of our stories on Google. VENTURA, Calif. - An heir to the Max Factor fortune who was convicted of drugging and raping three women was resentenced Tuesday ...

Procter & Gamble Co. is wiping U.S. drug-store shelves clean of its Max Factor cosmetics, a line that isn't popular enough to hold its own in America anymore. The storied beauty brand -- namesake of ...

Are you a print subscriber? Activate your account. By E.J. Schultz - 1 day 8 hours ago 1 day 9 hours ago By Brian Bonilla - 1 day 9 hours ago By Bradley Johnson - 1 day 11 hours ago By Katherine Davis ...