Adobe has partnered with OptiMine in order to add keyword performance predictive analytics to the Adobe SearchCenter+ search marketing management system. Powered by Omniture, Adobe SearchCenter+, is a ...

Anonymous website browsing means it’s harder to track key word searches. This article will show you how to find what keywords visitors search to find your site and the removes impact of the “Not ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. While X’s Premium offerings have been enough ...

Nobody likes being in the dark, especially when it comes to making decisions. The more information we have, the better we can manage the outcome. This is exactly the case with paid search and why ...

In marketing you must jump at your opportunities, sometimes requiring a flying leap. In marketing you must jump at your opportunities, sometimes requiring a flying leap. Consumer behavior changes from ...

If you haven't heard yet, Google has decided to automatically enable encrypted browsing for searchers who are signed into their Google accounts. The goal, Google says, is to protect the privacy of ...

Google Analytics can track referral data from keywords and other sources. Google recently implemented secure connections for signed-in users, so some data is obscured, but SEO teams can still track ...

Keywords are at the heart of Paid Search (at least in the current SEM environment). Therefore, choosing the right keywords along with implementing the right bidding strategy can have a significant ...

Your own keyword analytics data is the most valuable marketing asset of your company. No, I'm not just making a ridiculous claim to get your attention. The data contained in the keyword report from ...

Sticking to the same set of keywords in your paid search campaigns might feel safe, but it can limit your reach. Consumers search in countless ways, often using terms you may not have considered. To ...