The SMART brick is also compatible with all LEGO bricks, even ones outside the sets offered during this launch. Of course you ...

It is time for some Princess Power as LEGO has unveiled its newest Interactive Super Mario Bros. set featuring Princess Peach! Return to the Mushroom Kingdom and save the day with this delightful 208 ...

It has been quite some time since we have seen new starter sets for LEGO's Super Mario Bros. Collection. Fans can now dive into a truly unique LEGO experience as a new Mario Interactive Super Mario ...

LEGO has finally released its highly-anticipated Star Wars SMART Play sets and these interactive models are its most innovative designs yet. Here's how to get your hands on them.

There's a lot going on inside the tiny Smart Play bricks that power the new technology. When we had the chance to sit down and play with the new sets at CES, it was clear that there was some fun to be ...

These are the most interactive bricks in the universe.

The popular 540-piece Lego Super Mario Piranha Plant is down to its best price since the holiday season.

Not a day goes by without an impressive new launch from LEGO, but this is set to be one of its biggest innovations yet. Smart Play is a brand new platform that's designed to bring the bricks and play ...

Today, the LEGO Group arrives at Toy Fair to further demonstrate the future of play — LEGO® SMART Play™. The interactive brick-based platform brings LEGO sets to life using cutting-edge technology ...

The three main sets are Adventures with Interactive Lego Mario, Adventures with Interactive Lego Luigi, and Adventures with Interactive Lego Peach. These are $49.99 each. Each one comes with some set ...

This New Star Wars LEGO Set Brings One Of The Galaxy’s Best Locations To Life. It’s not something I think about all the time or anything, but there are so ...