What if the most advanced AI in the world still couldn’t write like a human? That’s the paradox of ChatGPT 5. Despite its new capabilities, this innovative language model often churns out content that ...
With millions of academic papers being published each year—close to an estimated three million in 2020 alone—scholars often struggle to make their work stand out. While no one has been able to nail ...
Hamlet isn’t the only one to dismiss written compositions as simply “Words, words, words,” without any larger significance or meaning. So, too, do too many of my students, who treat writing ...
Rebranding presents a quandary: It's all about change, but customers love consistency. Although a rebrand offers the potential for new markets, more awareness, and stronger positioning, balancing the ...
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The science of why AI still can't write like you
by Marcus Moretti TL;DR: Why does AI writing still sound like AI writing, even as the models get smarter? In his first piece since joining Every as Spiral’s general manager, Marcus Moretti explains ...
The SEO landscape in 2025 demands more than just strong writing skills. You must write with both humans and machines in mind to succeed at writing for search engine optimization—crafting content ...
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