Design software is transforming the design process at a swift pace. Some of the advances are due to new technology such as Artificial Intelligence (AI). Other advances are due to the demands of user ...

For a design engineer, the use of generative processes is the equivalent of transitioning from sewing by hand to using a sewing machine. It can require a shift of mindset that instead of practicing a ...

Innovation is transformative. It’s why we ride in a Mustang instead of on a mustang. Centuries of knowledge now fit in the palm of our hand. Products move from reliable to revolutionary. Yet ideas ...

The integration of generative AI (GenAI) into tools such as cloud-based SaaS (software-as-a-service) products are driving dynamic transformation in the industrial automation space. The emergence of ...

Arian Hakimi is a lead designer at Zaha Hadid Architects at their London Office. Arian sees a distinction between the two terms; parametric design versus generative design, despite the two often being ...