This year’s six Official Selections at BrandStorytelling: A Sanctioned Event of Sundance Film Festival reflect that evolution ...

As technology makes it easier for new products and services to appear, the art of storytelling has only risen in importance.

I saw a new iPhone ad this weekend a dozen or more times. In it, an airline pilot tells how by using his iPhone he helped his flight avoid a three-hour weather delay and got his happy passengers to ...

It goes without saying that 2022 has been a landmark, if not historical turning point for WWE. The highlight was of course Triple H replacing Vince McMahon as the head of creative. But a much bigger ...

When it all comes down to it, what is a business? You are an organization that has identified a pain point that people are experiencing. In order to remove that pain point, you are offering a product ...

It’s no secret that brands and marketing inundate your daily life. You can’t go a day without brands vying for your time and attention, but people are savvy and realize brand storytelling goes beyond ...

Storytelling opportunities can be a boon for nonprofit organizations to engage donors by explaining their impact. At the same time, attempting to tell eye-catching stories has previously led ...

Halo? "Bullshit". Modern Warfare 2? "An immense disappointment". Uncharted 2? According to Crysis 2 writer Richard Morgan, it was "the perfect example" of storytelling in games. "There is absolutely ...