Shalena Maxfield Edwards spent 21 years in the cosmetic industry as an executive at companies like Bobbi Brown Cosmetics and Juice Beauty before leaving the corporate world to launch her own makeup ...

Merle Norman Cosmetics, Inc. is a prestige brand acclaimed for pioneering the “try before you buy” philosophy, as well as creating innovative and high-quality color cosmetics and skincare products ...

Add Yahoo as a preferred source to see more of our stories on Google. Celebrity makeup artist AJ Crimson is a pioneer in cosmetics for women of color. (Photo: AJ Crimson/Yahoo Beauty) AJ Crimson is a ...

In the summer months, I make a point to push all powders to the back of my makeup collection, so as to prioritize creams and liquids with a more natural look and lightweight feel. As a seasoned makeup ...

Male makeup is slowly gaining traction in the U.S. on the heels of a growing male grooming and skin care market. The rise of male beauty influencers, like YouTuber and CoverGirl ambassador James ...

If, like me, you've been implementing drag queen techniques while doing makeup for ages (Hi, where do you think baking came from?), you're no doubt thrilled to see queens finally getting the spotlight ...

Being a public figure comes with many perks, one of which involves the ability to have an on-call glam squad—a group of people who are available to perfect your appearance at any given moment. But ...