GS1 QR codes with digital links invite new opportunities for brands to engage with customers, transforming packaging into a strategic, brand-building initiative.

By 2027, retailers everywhere will scan 2D barcodes at checkout. It's time for brands to decide how they will update ...

Counterfeiting has become a multi-billion-dollar problem, affecting various industries in the world, from luxury goods to electronics. It’s a crime that feeds from the act of stealing the identity of ...

50 years after the barcode was first scanned, 22 leaders from some of the world’s biggest companies sign a global joint statement calling for the transition to QR Codes with GS1 standards to ...

New York, New York, Feb. 04, 2025 (GLOBE NEWSWIRE) -- As the GS1 Sunrise 2027 deadline approaches, Quick Response (QR) Codes are set to become the standard across point-of-sale (POS) and point-of-care ...

Ship Bottom Brewery teamed up with GS1 US and Avery Dennison and used 2D barcodes on their ales as an engagement tool to see which customers consumed the new flavors. We rely on QR codes for a number ...

Explore how RFID technology complements 2D barcodes in supply chains, enhancing speed, accuracy, and interactivity for ...

The initiative that gives consumers detailed product information via QR codes is gearing up for a major shift in retail technology.

Hailed as 'space-age' technology upon their launch in Britain in 1979, 'bar-coding' was praised as a wonderful invention that would speed up the weekly shop. But 50 years after being first used on ...

Millions of shoppers could see a familiar supermarket routine change, making weekly trips feel very different 🛒 ...