Brand Storytelling 2023 saw the return of in-person attendance, and with it the event’s first year of in-person screenings from a variety of brands selected by committee. Two films screened in the ...

Opinions expressed by Entrepreneur contributors are their own. Over the course of my 30-year advertising career, I’ve worked with brands big and small to help them define their positioning, their ...

Brands should take the time to reexamine their mission and values to ensure that they are still in alignment with those of their customers. A brand strategy is not limited to logos, designs and names, ...

Brand — probably the second most common word you will hear in a discussion about the cannabis industry, the first being cannabis. So how have we come to a place where branding is so important to the ...

As a result of Covid-19, mergers and acquisitions in the U.S. are down 83% compared to last year — a five-year low. Yet even with economic uncertainty ahead in the fourth quarter and into 2021, ...