Two years ago, the real-estate company Zillow began a program to buy and sell homes. The idea of the program, Zillow Offers, was to use the company’s large amount of historical real-estate data to ...
This post was co-authored by Vinícius Ferraz, Chief Data & AI Officer at ILI.DIGITAL AG. In today's world, algorithms are everywhere—curating our Spotify playlists, suggesting YouTube videos, and even ...
Tension: Marketers expect consistent ad performance, but audiences process the same message with decreasing intensity over time due to psychological habituation. Noise: The algorithm blame game and ...
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